Channel / marketing shift
You’re no longer competing to be found.
You’re competing to be recommended.
A search page showed ten options. An assistant keeps two or three, with a reason. Fourth place is close to invisible.
Read the pieceA creative collective
Good brains.
Less baggage.
Ideas people and make-it-happen people. This is a sample channel: one piece, written out, not a deck.
Read the pieceA channel piece.
Not a pitch deck.
01 / the sample
Something worth recommending has to be written down.
The collective site is the front door. A channel is where a single idea gets enough room to be useful.
- 01 Where the numbers actually stand
- 02 Five principles, none of them a plugin
- 03 The therapy wrinkle, and the questions under it